What is Video Production?

What is Video Production?

On the surface, video production has many elements to it. But, there are only three key stages of the art: pre-production, production, and post-production. They all sound the same, yet they all have different processes to make the perfect video.

First, there is the pre-production. This is where the planning takes place. You come up with the idea and plan out the script. If you have a team, there are many ideas that will get thrown around before landing on the right one. After the idea is formed, you and your team have to do your research. The amount of homework done on a subject will make or break your whole project.

However, you must be careful of the source of your research. The internet has been fact and fiction so blurred together that it is hard to tell which is which. Cross-check everything before you fully follow that source. Once the concept is formed, it is time to write out the script. Writing and story boarding will help build everything piece by piece. Through this step, you will point out the plot holes and some details that do not feel needed. You have the script polished and ready to go and now it is time to get people to work with.

Casting and hiring the crew take time with looking a resumes and backgrounds. You also need to find the location where you want to shoot your video. Some places might be off-limits or require special permission to shoot there. After you pick out the location, you have to secure it to the best that you can so. Scheduling for filming requires looking into everyone’s schedules and checking elements such as weather and when rooms are going to be in use.

Communication plays a huge role in scheduling. Get all of the numbers of the cast and staff. In order to make everything work, try to be in contact with everyone. Texting, e-mail, video chat, or simple phone calls are the best ways to keep in contact with each other. If it helps, set times that will work best for talking to each other. Having an open line of communication can help with working through problems that could pop up in production.

Another thing that is needed in the pre-production stage is the equipment. It helps to check and make sure that everything is working before you can start filming. You might have to shop around for the right cameras and microphones, but it will be worth it. After the wardrobe, set pieces, and props are ready, it is time to move into the production stage.


Production is where all of the fun times place. You get to play the role of director. You stand behind the camera or next to the cameraman and watch your script come to life. This part might be fun, but there is so much work involved. Keep in mind that every shoot will not be perfect. There will be possible technical difficulties with the cameras and microphones.

The actors will flub their lines. Plus, there are things that can get into the background. As a result, some shots have to be re-taken or dropped altogether. In some cases, you might have to scrap the whole thing and start over from the beginning just to get your vision as close to how you are possible to make it happen. But, it will all be worth it once the final product is produced.

Be sure to give your cast and staff a break for food, water, and using the bathroom. Everyone has to be at their best during the shoot. After you have video filmed, you have to move to the final stage of post-production.

Post-production is the cleaning up and editing of a video. In the past, the crew had to cut and paste the film together to produce a movie. Modern times have made the post-production process much easier. You have to sit in front of the computer and work on your video in a video editing program. Putting the video together is like putting together a jigsaw puzzle.

You put the shoots together in a sequence that follows the storyboard. You also add in the graphics you want. It is important to save everything and have back-ups. Technology can be unpredictable. On a bad day, a computer or laptop can malfunction and all of your hard work can end up going down the drain.

Save every step of your work in post-production and make back-up copies. The cloud and Google docs are a good source to save anything and everything. Once the video and audio is cleaned up, you are ready to show off your video to the world.

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